Using merchandise effectively at a trade show can significantly enhance your marketing efforts and leave a lasting impression on attendees. Here are five effective ways to market at a trade show booth through merchandise.
1. Branded Giveaways
Offer branded items as giveaways to attract attendees to your booth. You can consider incorporating elements such as a spin wheel. Customers could spin the wheel to see which piece of branded merchandise they are going home with. You can offer pens, USB drives, notebooks, tote bags, and more. Don't forget to include your logo and contact information on the product so the attendees can reach you after the event.
2. Exclusive Merchandise for Potential Clients
Attract more attendees to your booth by also offering exclusive, higher-end merchandise to potential clients. If an attendee demonstrates a strong interest and support for your company, consider gifting them with a printed t-shirt or hat as a token of appreciation. Exclusive merchandise makes potential customers feel valued and appreciated, fostering stronger relationships and potentially leading to future business opportunities.
3. Networking Opportunity
By providing items printed with your logo and contact details, you are actively engaging with potential new clients. Offering a customized pen is much more valuable than a business card at trade shows. The goal is for attendees to utilize that pen in their daily routines, triggering their memory to follow through on the discussions held at your booth.
4. Eye Catching Display
You want your booth to be eye-catching and visually appealing so it stands out from the crowd. If your booth is stocked with different color t-shirts, hoodies, water bottles, backpacks, etc, the customers will be drawn to visit. We all know these trade shows have hundreds of vendors, so selecting the right merchandise products can set you apart. You will want to choose specific products that will clearly communicate your brand.
5. Team Uniforms
Ensure that your team arrives at the booth in matching branded attire, whether it's stylish embroidered polos or sleek jackets, to effectively represent your company's brand image. Be sure to check out the thousands of products we offer in our product catalog and get started on an order today!
